To the Max

Client:
Brendon Lam
Services:
Design, Branding, Prepress

To the Max was an concept for an 80's themed restaurant and bar that included a vintage arcade and a board game play space.

The challenge of this design was creating a sense of 1980’s nostalgia while also having it remain grounded in the present. A lot of research went into identifying design motifs, type treatments, and colours of the 80's followed by experimenting with their application in modern design.

The final product was a business plan to help gain funding for the new business.

to the max logo exploration
final logo design
business plan cover